Where passion for fitness and photography meet

When fitness and photography collide, the result is more than just images—it’s a story of craftsmanship, precision, and passion. Few understand this better than Matt Pendergraph, a creative professional dedicated to capturing the beauty and function of fitness equipment through his lens. With a keen eye for detail and a deep appreciation for both industries, he brings products to life in a way that allows viewers to experience them visually and tangibly.

"I've had the privilege of working with some of the best in the industry, including Gungnir of Norway, whose bars are not only highly functional but also meticulously crafted with stunning details that deserve to be showcased." - Matt

Matt is a husband, father of two, and a full-time videographer, photographer, and content creator. His passion for fitness equipment and camera gear naturally evolved into a career, allowing him to capture and highlight the intricate, often-overlooked details that make each piece unique.

“The eyes are the hands of the face.” Matt says, and while that may sound strange, his goal when showcasing a product is to capture such detailed, crisp, and clear shots that viewers can feel the equipment just by looking at it—without ever having to lay a hand on it. 

Which makes sense to us—because once people get their hands on our bars, that’s the moment it clicks. The craftsmanship, the design, the feel—everything comes together, and they realize what sets Gungnir bars apart.