Choosing the right equipment partner is a consequential decision for any gym operator. For a publicly listed company serving over half a million members, it carries even more weight.
Leejam Sports Company, owner and operator of وقت اللياقة - Fitness Time, is the largest gym chain in the MENA region and the first fitness chain to list on a regional stock exchange, having traded on Saudi Arabia's Tadawul exchange since September 2018. As a publicly listed company, its equipment choices are visible to shareholders, analysts, and the broader industry. Every purchasing decision reflects operational standards that the market is watching.
Today, Leejam Sports operates 220+ clubs with over 500,000 active members across Saudi Arabia. The network spans 28 cities in Saudi Arabia and the United Arab Emirates, operating under brands that range from accessible neighbourhood locations to premium facilities. In Riyadh alone, members are never more than five to ten minutes from a Fitness Time facility.
The partnership covers Gungnir's full commercial offering. New Fitness Time facilities will be equipped with Gungnir bars, while The Group, Gungnir's modular functional training system designed for high-traffic commercial environments, will begin with a pilot rollout across a selection of new locations. Together, they represent a complete strength and functional training floor solution, establishing Gungnir as the chosen standard as Leejam continues its expansion across the region.
That market context matters. The Saudi Arabia health and fitness club market is projected to reach USD 1.56 billion in 2025 and grow at an 11.71% compound annual rate through 2030. Leejam holds an estimated 27% of the membership share in the Kingdom, making it the structurally dominant player in a market expanding at pace. Leejam is also explicitly aligned with Saudi Vision 2030 goals to build a more active, inclusive, and healthier society, which means its expansion plans carry policy tailwinds as well as commercial ones. With Leejam having opened 25 new gyms in 2024 alone, the forward standard it sets for new facilities is not an abstract designation.
"At Fitness Time, we are committed to setting leading fitness standards across the industry. To achieve this, we choose partners that prioritize innovation as much as we do. Gungnir's precision engineering and unique built-in collar system have significantly enhanced the member experience, offering a level of reliability and feel that our members notice the moment they start their set. Their innovative locking system and superior build quality perfectly align with our mission to provide a superior workout experience. Integrating these bars into our facilities has moved the needle from a 'premium addition' to an 'essential standard', acting as a clear statement of our ongoing commitment to quality and operational excellence across all Leejam Sports locations.
Fitness Time's Fitness Director, Onur Bayhan
"Leejam's decision is meaningful because of the standards it represents. At this scale, equipment is not selected because it looks innovative; it is selected because it delivers measurable value in daily operation. That a publicly listed operator with more than 220 clubs and over 500,000 members has chosen Gungnir is a strong validation of the engineering philosophy behind our products. We look forward to supporting Leejam as they continue setting the standard for fitness across the region."
Kristian Sommerfelt Kjelstad, CEO of Gungnir of Norway
For Gungnir, the partnership represents the kind of institutional validation that cannot be manufactured. Leejam's procurement process is not casual: at the scale of 220+ clubs and 500,000 active members, operational reliability is not a preference but a requirement. Gungnir was built precisely for environments where downtime and collar failure are not acceptable outcomes. The Group was developed with the same commercial logic: a system that performs consistently across high-volume use without compromising on the training experience it delivers. In a new facility where members arrive with high expectations from day one, both products are answering the same question.
As Fitness Time continues to open new locations across the Kingdom and into new markets, the standard embedded in those facilitChoosing the right equipment partner is a consequential decision for any gym operator. For a publicly listed company serving over half a million members, it carries even more weight.
